(Pre-Production) Music Videos

Target audiences

Lost In Gravity - Print Your Voice

This music clip is indie and would mainly target 16-24 year olds because the singer is quite young and the lyrics are mainly about feelings. It can target both male and females because they can go through the same emotions. Also the slight theme of rock can relate to them and fit in with their wild lifestyle.

Mr Resonate - Really Here

This song follows a hip hop/rap genre. It targets the age range of 16-25 because the lyrics are about growing up and that is the age range where people start thinking about changing their lives to get out of their current situation. It would mainly target a male audience because the rapper is male and could be rapping about his own life which the audience can relate to. It would target an older audience because the lyrics contains swearing to give an idea of confusion people may be feeling.

Midnight Missions - On a Roll

This song mainly talks about life and the lyrics are written as if it is addressed to some because it often says "you". It would target mainly a younger audience and more of a male audience because the singer is male and talks about his life which could be different to females.

Music videos that inspire me

Paramore - Decode



This music video is of a band playing and singing in the same setting where a story is also taking place. The transitions between both scenes are able to create a mood and better understanding of the meaning of the song relating to the vampire story. The colours used are mainly dark shades of green and blue in a forest which contrasts with some of the brighter colours used. This creates mystery and adds to the impression of a gothic theme which is further reinforced by the rock music. A lot of fades are used towards the beginning between different scenes to give the audience an idea of what the basic context of the music video will be about.

Tinie Tempah - Wifey



This music video is a rap of someone losing their girlfriend in a car crash. A lot of the shots are handheld and uses real locations such as the streets. This is to give an idea of it being a real story that happened and the man is therefore rapping in a memory of his girlfriend as he mostly talks to the camera. It also uses locations such as hairdressers, in a house and transitions between him and his girlfriend to give an idea of their daily routine until a tragic accident happened. As the girl gets runover by a car, a lot of cuts and a slow motion is used which shocks us and creates sympathy.


BoB - Airplanes



The music video mainly uses dark colours and different bright colours to relate to the lyrics of the "night sky" and "shooting stars". As the singers are singing, there are also fades of going into a dark sky with stars to make the lyrics more effective. Many of the shots are of one of the singers rapping to the camera or infront of a crowd which gives an idea he wants to get a message across in his lyrics. The scene at times also changes based on the subject he is rapping about such as being in a party and continues to use dark lighting and bright colours to contrast.