(Pre-Production) Applying Marketing Strategies

Genre: Folk

Artist's Name:  Skylus Tyler
Type of Label: Independent

Merchandise

We would sell badges, t-shirts and straw hats on the artist's own website. As for these products, we would mainly use the colours brown and green which are usually associated with folk music. The design we would have on these products would have the artist's name 'Skylus Griffin' and a guitar design. The Internet in the recent years have become very popular and a website can be set up at a low cost to sell the merchandise. We would spend a small proportion of money at first depending on the profits which will be made from people buying them. We can then gradually spend more money as people continue to buy the merchandise. It will reach our target audience because as people find the artist's song appealing and wears the merchandise, it can attract other people who may be interested in the artist, especially those are into folk music.

Synergy

The artist could do a duet with another artist such as Tinie Tempah, who also sang a duet with Eric Turner in the song 'Written in the Stars'. As he is joined with a more popular artist, the song could make more sales and people may be interested in Skylus Griffin, making him more popular in the song. It will reach my target audience because the song might appeal to them and they be interested in other music produced by the artist making more sales and the artist more popular.

Broadcast

The artist could also do a radio performance with a popular radio station such as BBC Radio One. Skylus Griffin could do a live performance on an event called the 'Big Weekend' to promote his song. The song may appeal to some people, especially those are interested in folk music. The radio can also include an interview from the artist for people who may be interested in the song and want to know more about the artist. It is a good way of rasising awareness because people could be listening to the radio during a journey in a car or on mobile phones.

Print

An interview of Skylus Griffin can be contained in a magazine such as 'Sing Out' which mainly appeals to people who are into folk music. People who often read this magazine could appeal to Skylus Griffin and become interested in his music. Posters can also be used and printed in different areas of the UK to raise awareness in each region. The poster can contain a picture of the artist, the website and any gigs or festivals he will be performing at. People who appeal to folk music are likely to look up his website to view more information about him. Posters can be produced at a cost but will be able to make profits as it raises awareness and makes more sales.

NMT

The artist could have his own website set up at a low cost. It could contain the artist's biography, his music, events and buying merchandise people may be interested in. It can also contain links to social networking website such as Facebook and Twitter, which is a method of viral marketing. This method is able to raise audience's awareness and get people talking about artist's music. The website can also contain giveaways such as tickets to a concert. Myspace Music is another popular way of getting the artist's music known. For example, the band Arctic Monkeys reached their successful through Myspace Music. People continue to search for music on Myspace, even if they are unsigned. A lot of people use the Internet and therefore we can use this to our advantage to raise the audience awareness of Skylus Griffin.