Spooney Melodies' song 'Crying for the Carolines' was considered the earliest music video, which was shot in black and white and lasted nearly 6 minutes. Black and white images were common during the 1920s and 30s as with films and photographs. The most popular genres during this time was country and blues. This video was considered to be innovative and according to some, is the only known surviving music video from around the 1930. The music video contains art deco style animations with some film of the live-action performer. The video uses amplification to make the video more effective and by associating the animations with the performer singing with fades.
1964
This music video was also shot in black and white and was presented as a mock documentary. More camera angles and movements have been used. This was also one of the first modern music videos to have developed and has influenced Western pop music to a number of comtemporary pop and rock music videos of the time.
1975
This music video was the first to use amplication of advanced visual effects such as fades and having more colour. A lot of music videos during the 1970s had footage of live performance and developed the rock and roll genre as artists were playing guitars in their videos.
1981
In this year, the video channel MTV was launched and began an era of 24-hour-a-day music on television. The song 'Video Killed The Radio Star' by The Buggles was the first music video to be aired on this channel. It also helped make artists successful through this marketing strategy including Madonna and later on, Michael Jackson. This was also a time when technology advanced and CDs, video cassettes and satellite broadcasting began which allowed people to playback music.
1983
Michael Jackson's song 'Thriller' became the most successful and influential music of all time by merging filmmaking and music. It costed $500,000 to film and lasted nearly 14 minutes. He was the first artist to have created this short film where the music video itself has a story. In this year, it encouraged artists to produce pop music and therefore became a popular culture. This short film/music video follows the idea of illustration by associating performers dressed up as zombies and graves with the lyrics.
1985
This music video was one of the first videos at the time to have used computer animation and made the song become an international hit. The video includes stage footage with some roto-scoped-animation in bright neon colours from technological advances. There have been controversies where the song's lyrics has been criticized for being sexist, racist and homophobic. In the later releases, the lyrics were edited for airplay.
1988
The song 'Smooth Criminal' is another short film/music video which was the centerpiece for the actual film 'Moonwalker'. It was a time where films began to invest more into music videos because it benefited both when marketing the film. In the music video, the storyline associates with the lyrics as well as having the artist performing. The artist wanted the music video to be a 1930s nightclub style. This was made possible because performers could wear costumes and the video was shot in an actual night club set.
1995
This music video, which was directed by Romanek, is notable for being the most expensive music video of all time costing $7 million. During this time, music videos had increasingly become an auteur's medium. A lot of the directors during the time brought a unique vision and style to the videos they directed. Advances in technology allowed for better quality music videos as well as creating sets where in this particular video, the artists are in a spaceship. The 1980s were a time where the genres hip hop, R&B and dance developed. It has also made successes of other artists such as Mariah Carey.
2000
Due to the development of genres, it had made more artists become successful such as Britney Spears. Similarly to Michael Jackson's 'Scream', a set was created where the artist performs in a spaceship. More shot variations have been used in this video to raise it's promotional value. Computer animations have also been used such as the fire, which is designed to make it look real in the actual music video.
2005
The creation of YouTube made viewing music videos online faster and easier. Google Videos, Yahoo Video, Facebook and MySpace's video services are also very similar. These websites, especially Youtube, have become a marketing strategy to get an artist's music known as well as becoming successful. It is free and anyone can access the videos.
2011
Youtube and MySpace have been popular ways in getting artist's known and making them successful. There have also been huge developments in style and music itself. The music industry struggles to make money as most artists fail to connect with a wide audience. Jessie J's 'Do It Like a Dude' combines R&B, pop, pop rock and hip hop beats to reach a popular audience which would find her music appealing. The music video contains scenes we wouldn't expect in real life which makes it more interesting for the audience. It also switches scenes and locations a lot to reinforce the idea that the actions happening are related to the lyrics. Therefore there has been a huge development in style and content of music videos since back in the 1960s.
No comments:
Post a Comment